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Special
Olympics Sponsors…
Special
Olympics Mississippi receives its funding through grants, from the business
& industrial communities, from civic organizations, and from
communities & individuals. Some of the major sponsors include:
Civitans, Knights of Columbus, Camp Shelby Training Site, Keesler Air Force
Base, Naval Air Station-Meridian, Isle of Capri-Biloxi, Kiwanis, Brett
Favre's Forward Foundation, M&M/Mars, and Rep. Rita Martinson's
Countdown Committee.
Special Olympics offers corporations around the globe opportunities to
connect with consumers at the grassroots level-building relationships and
promoting core values. Each sponsor supports Special Olympics in its own
unique and exclusive way, interweaving its goals and objectives with those
of Special Olympics. By partnering with Special Olympics, your company taps
into a wealth of consumers, crossing all racial, educational, geographical,
social and economic lines.
Special Olympics helps
you:
- Reach an
under-indexed niche audience
- Increase sales,
market share and merchandising opportunities
- Generate
worldwide awareness on a grass-roots level
- Network with
influential decision-makers
- Enhance your
corporate image
- Increase product
awareness through sampling and brand presence
- Link your
products and services to an inspiring cause
- Positively
impact employee morale and productivity
By aligning with
Special Olympics you reach:
· 50 million
stakeholders
· 1 million athletes
· 6 million family
members
· 1.5 million
volunteers
· 7 million donors
· Government leaders
worldwide
· 162 countries
· 50,000 Spirit magazine readers
· 170 million potential
Special Olympics athletes worldwide
Take your
company to the next level through a Special Olympics Global Partnership.
Contact Janie Allen, Director of Development & Public Relations, at janie@specialolympicsms.org
or 601-856-7748.
Global
Partnership Opportunities: Becoming a Global Partner
To
fully understand the powerful impact and benefits of Special Olympics,
become a
Special Olympics Global Partner and weave Special Olympics into your
corporate
goals and objectives year-round. Take advantage of the opportunity to
leverage more
than 20,000 annual events worldwide, the World Games, Special Olympics
constituents
and specific Special Olympics initiatives.
World Games
Every
two years, the Special Olympics World Summer and Winter Games, the flagship
events of Special Olympics, showcase the athletic skills, courage and
dignity of thousands
of athletes from around the world. Hundreds of thousands of families,
friends, volunteers,
spectators and worldwide media cheer the athletes on during the 10-day
international competition.
The Law Enforcement
Torch Run® for Special Olympics
More
than 75,000 law enforcement officers from around the world raise more than
$15
million for Special Olympics annually through the Law Enforcement Torch
Run, the world's
largest grass-roots fundraising and public awareness vehicle to benefit
Special Olympics.
Portfolio of Projects
Get
involved in any one of Special Olympics' worldwide initiatives that reach
far beyond
the traditional sporting event, touching families, students, education and
health professionals,
and athletes in direct and personal ways.
Athlete Leadership
Special
Olympics Athlete Leadership Programs (ALPs) teach athletes how to be
leaders
in the movement as well as more productive citizens in their communities.
Funding ALPs
is an investment in the total development and well-being of Special
Olympics athletes,
their families and their communities.
Schools and Families
Around
the world, Special Olympics works with schools, students and families
through
the Family Support Network and SO Get Into It curriculum. These two
outreach programs
help recruit athletes, students and families for Special Olympics and
provide targeted
opportunities to reach school age and family audiences.
Healthy Athletes
Special
Olympics Healthy Athletes helps Special
Olympics athletes improve their overall
health and enhance their sports experience by providing vision, dental and
hearing screenings,
nutritional advice and physical therapy demonstrations to help reduce
injuries. This unique
marketing platform offers screenings and events at local, state, national
and world
Games year-round.
Team Advantage - A
Worldwide Employee Volunteer Program
Team
Advantage brings hands-on volunteer opportunities to your employees at
local
Special Olympics events, providing them opportunities to develop as leaders
in their
communities. Working together, Special Olympics and company coordinators
will offer
a worldwide array of well-planned volunteer experiences from coaching to
cheering to
awarding medals. By contributing their time, skills and talents, your
employees will
energize the Special Olympics Movement at the local level while at the same
time
promote the collegiality and team building goals of your company worldwide.
An example
of employee voluntarism is Team Otis.
Take your
company to the next level through a Special Olympics Global Partnership.
Contact Janie Allen, Director of Development & Public Relations, at janie@specialolympicsms.org
or 601-856-7748.
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Why Partner with
Special Olympics?
Sponsorship
funds help improve the lives of 1 million athletes worldwide and help
support Special Olympics' goal of reaching 1 million more athletes by 2005.
Special
Olympics has high recognition and visibility:
- 97 percent name
recognition in the United States, according to Performance
Research (2001)
- "Favorite
charity," according to a Time magazine survey, Citicorp and
Procter & Gamble
- "Best of
Class" in making a difference in the lives of the people it
serves when
compared to other well-established charities, according to an Equitus
Study conducted by Enterprise IG (1999)
- A global media
favorite with coverage on all U.S. networks, Transworld Sport,
Time Magazine, BBC, New York Times, Eurosport, National Geographic
World,
BBC Radio and CNN International
- One of the 100
best charities in America, according to Worth magazine (2001)
According to
the 1999 Cone/Roper Cause-Related Trends Report, consumers demand
companies support what is important to them:
· 83 percent of
Americans have a more positive image of companies supporting a
particular cause they care about.
· 76 percent of
consumers are more likely to choose a brand associated with a
good cause, price and quality being equal.
· 65 percent would be
likely to switch retailers or products to one associated with
a good cause.
· 87 percent of all
employees report having a stronger sense of loyalty to their
employer, for companies with cause programs.
Special
Olympics North America commissioned Performance Research to conduct
a brand recognition study (via telephone) in August 2001. Here is what
people had to
say about Special Olympics.
· Special Olympics has
97 percent name recognition in the United States.
· 70 percent of the
public say they feel more positive about companies that support
Special Olympics.
· 85 percent of the
public believe that corporate partnerships with Special Olympics
"make a difference" in the lives of children and adults with mental
retardation.
· 77 of the public
would be "extremely" likely to spend a little more to purchase a
product or service if they thought it were helping Special Olympics.
Take your
company to the next level through a Special Olympics Global Partnership.
Contact Janie Allen, Director of Development & Public Relations, at janie@specialolympicsms.org or
601-856-7748.
Back to top
Special Olympics
Sponsors and their Involvement
Red
Lobster
Red
Lobster has consistently increased customer traffic and raised revenues
since it began teaming
with Special Olympics in 1985. Nearly 600 Red Lobster restaurants across
the United States and
Canada raised US$1.2 million two years in a row through their Cops and
Lobsters event. Here law
enforcement officers and celebrities serve as waiters, contributing their
tips to Special Olympics
and the Law Enforcement Torch Run® for Special Olympics.
Cingular
Wireless*
Due
to the success of a local SBC Wireless promotion in Northern California
in 1999, SBC
(now Cingular Wireless) expanded its relationship nationally by
becoming an Official Partner of
Special Olympics USA. In just two years, Cingular Wireless has
helped raised US$20.4 million for
Special Olympics USA. The company's overall goal is to raise US$40
million by the end of 2003.
*Cingular
Wireless and Procter & Gamble are Special Olympics USA partnerships.
For more
information on USA partnerships, contact Libby Andrews at landrews@specialolympics.org or
(202)
824-0327.
Procter
& Gamble*
Make a donation online today and
DOUBLE your support of Special Olympics!
Thanks
to the extraordinary generosity of The Procter & Gamble Company
(P&G) you now have a unique opportunity to double your support
of Special Olympics.
This
year we celebrate the 25th anniversary of our partnership with
P&G as they support our athletes through their annual brandSaver®
coupon insert every December. To mark this special occasion, P&G
will match every dollar donated online before December 31st up
to $100,000.
The Coca Cola-Company
Eastman Kodak Company
The Phoenix Companies
Lions Club International
For
more sponsors of Special Olympics please Click Here
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