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Law Enforcement Torch Run …
Providing the public and media with the
same messages around the world is important for the brand and image of
the Law Enforcement Torch Run®
and the Special
Olympics movement. Consistency is the key to success in building
the Special Olympics image.
Key Enforcement Torch
Run ...
The Law Enforcement Torch Run for Special Olympics has raised nearly
US$100 million, with a record US$18 million raised in 2001 alone.
More than 75,000 law
enforcement officers in all 50 U.S. states, all Canadian provinces, and
35 countries carry the "Flame of Hope" through the streets for their
local, state, or national Special Olympics Games.
Law Enforcement officers
have long been good friends to Special Olympics. They have emerged as
champions of Special Olympics athletes everywhere. They have
encouraged our athletes to aspire to their highest potential and compete
against their personal best. They have helped to make many dreams
come true, often against seemingly insurmountable odds.
The Law Enforcement
Torch Run for Special Olympics began in 1981 when Wichita, Kansas (USA),
Police Chief Richard LaMunyon saw an urgent need to raise funds for and
increase awareness of Special Olympics.
The International Association
of Chiefs of Police is the founding Law Enforcement organization
for the Law Enforcement Torch Run for Special Olympics.
Law Enforcement acts as
"Guardians of the Flame," ensuring the delivery of the "Flame of Hope"
to local, state, national and international Special Olympics Games.
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